Olivier ST-Pierre

Vancouver, BC

UI/UX Design + Front-end developer + WordPress

Taking Root

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Taking Root is a pioneer in leveraging the forest carbon offset industry to promote economic development amongst smallholder farmers in Central America. I joined their team as a freelancer to build the new version of their website. The website uses a premium WordPress theme that I modified to suit the client's needs.

The biggest additions to the new website are the carbon footprint calculators. They allow the users to know how many tonnes of CO2 they consume. By answering the different questions, the users will know their CO2 consumption and have the option to purchase a carbon compensation certificate.

One of the client's request was that the user never leave the website to make the online payment. This request was achieved with a SSL certificate and the online payment service Stripe. Once the form filled up and payment completed, the user receives an email with a PDF certificate that shows the number of trees to be planted in his name.

  • UI Design
  • HTML5, CSS3, jQuery
  • WordPress customization
  • Responsive
  • Maintenance
  • Development strategy
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more about the project

Example of the PDF certificate to be send by email once the form is completed. The user must write a name of his choice, it will also display the number of tonnes of CO2 and the number of trees that will be planted.

An other form available on Taking Root's website is the Plant a tree form, the user can buy as many trees as they want.

The last part of all calculator forms are a payment information section, this way, we don't send the users on an external website like Paypal, we believe it gives a better experience to the customers.